THE Problem
Feet It Sofia devised a campaign strategy aimed at engaging potential customers with authentic content while also informing them about their consultation process. Recognizing the effectiveness of customer testimonials, the VVV team proposed creating a testimonial video. The concept was pitched and executed flawlessly, resulting in content that resonated with the target audience and achieved the campaign's goals.
THE SOLUTION
The production process began with the development of testimonial personas, derived from a detailed analysis of real customer data. After discussing these archetypes with Feet It Sofia and identifying satisfied clients who matched the personas, we crafted individual scripts for each.Next, we conducted studio scouting and pre-production planning to maximize the efficiency of the shooting schedule. During the filming, we guided the clients with targeted questions to elicit the desired responses for the testimonial video. The process was concluded smoothly in post-production, where we delivered the final content in optimized formats to meet the client’s needs, including several short reel versions designed to boost engagement.
THE RESULTS
On Facebook and Instagram, the videos received thousands of views, likes, and shares, creating a buzz around the brand. Comments reflected positive reactions, with many viewers expressing appreciation for the transparency and authenticity portrayed.Moreover, the integration of these videos on Feet It Sofia's website enhanced the user experience, providing visitors with informative and persuasive content that drove higher conversion rates. Overall, the campaign's strategic use of video content successfully boosted Feet It Sofia's online presence and customer engagement, solidifying their reputation as a trusted orthopedic insole provider..
.svg)
.png){kind=icon}
